About Knitting.Media
Knitting Media was founded to stitch together existing AdTech and MarTech tools to traditional media channels such as Out-Of-Home, Radio, Print and TV, giving Brands and Advertisers a seamless solution for connecting their 'Below The line' customer engagement systems to 'Above The Line' traditional broadcast media channels.
Knitting Media is not about creating convoluted new platforms or technology hurdles, but it is about innovatively threading existing solutions and services together to make cross-channel media planning, buying and attribution work properly.
This is a mighty ambition for such a small independent company, but large tapestries always start with one thread.
Knit One - Education
The first thread for Knitting Media was education. This took the form of the 1-OOH-1 Workshops which are designed to introduce the traditional media channel of Outdoor Advertising (Also known as Out Of Home, Billboard or Poster advertising) to the world of AdTech and MarTech. The courses exposes the DNA of Outdoor Advertising like a series of knitting patterns, making future marketing and technical integration a darn sight easier to evaluate and tie together. Check out the 1-OOH-1 workshops here.
Knit Two - Brands & Agencies
The second thread is currently being woven amongst the international 'Demand Side Platform' and 'Data Management Platform' community, so if you are a Brand or Agency who would like to extend the reach and productivity of your 'Customer Data Platform', 'Automated Marketing Tools' and/or 'Media Buying Platform' to the top of the marketing funnel, with the minimum of friction, please get in touch here
Knit Three - Media Owners & Publishers
Knitting Media has now expanded its pool of consultants to help both Traditional and Digital Media Owners benefit from open and direct trading standards such as IAB TechLab's OpenDirect . If you are a Media Owner or Publisher looking to reduce the amount of 3rd Party AdTech opaqueness, processes and taxes in your company please get in touch here