Summary

One day course which will enable you to understand the key concepts of outdoor media inventory and gain advantageous insight into the theory of inventory planning, allocation and optimisation.

Agenda

• Common Inventory Models
• Allocation by Time
  • Dwell Time
  • Loops
  • Spots
  • Share of Time
• Allocation by Location
  • Distribution & Reach
  • Spatial Distribution Techniques
• Optimisation Theory
  • Traditional Location & Time 'Tetris'
  • Audience
• Optimisation Application (Virtual City Model)
  • Share of Time
  • Audience Volume
  • Audience Index
• Visualisation of Inventory, Allocation, Optimisation & Performance