Commercial 1-OOH-1

Summary

A one day course which will allow you to master the commercial aspects of the Outdoor Media ecosystem from 'brand to land' covering the sales products, policies, trading and pricing principles that will underpin an annual global media spend of $38bn in 2020

Agenda

  • Commercial Chain (Brand to Land)
      • Traditional Ecosystem
      • Emerging Ecosystem
  • The Common Transformation Goal
      • Cost of Sale
      • Back Office Reactivity to Controlled Proactivity
  • Defining Sales Products
  • Defining Sales Policies
  • Pricing
      • Rate Card Theory
      • Audience Theory
  • Prescriptive vs Objective Campaigns
  • Transacting Outdoor Advertising
      • Insertion Orders
      • ERP/CRM & Finance Integration