Summary

A one day course delivering an in-depth look into the application and workings of automated trading models such as 'Guaranteed Direct' and 'Real Time Bidding' in the Outdoor Advertising Industry, along with worked examples of IAB Technical Standards including OpenDirect and OpenRTB

Agenda

• Trading Models & Relevance
  • Programmatic vs Automation
  • The Tech Tax
• Introduction to Media Transacting Standards
  • Automated Guaranteed
  • Guaranteed (RTB)
  • Unreserved Fixed Rate (RTB)
  • Invitation Auction (RTB)
  • Open Auction (RTB)
• Guaranteed vs Real Time Buying in DOOH
• IAB Trading Technical Standards
• OpenDirect
  • Introduction
  • Product Catalogue
  • Create Order
  • Check Availability
  • Create Line Items
  • Assign Creative
• OpenRTB
  • Introduction
  • Application
  • Spots vs Impressions
  • Bid Request
  • Bid Response
  • Win Notification
• Demand Side Platforms
  • Example Companies
  • Capabilities
  • Buy Side Intelligence vs Content Decisioning
• AdServing
  • VAST
  • Example Video Server
  • Creative Pre-Approval