Automation 1-OOH-1

Summary

A one day course delivering an in-depth look into the application and workings of automated trading models such as 'Guaranteed Direct' and 'Real Time Bidding' in the Outdoor Advertising Industry, along with worked examples of IAB Technical Standards including OpenDirect and OpenRTB

Agenda

  • Trading Models & Relevance
      • Automated Guaranteed (OpenDirect)
      • Unreserved Fixed Rate (OpenDirect / OpenRTB)
      • Invitation Only Fixed Auction (OpenRTB)
      • Open Auction (Open RTB)
  • IAB Trading Technical Standards
      • OpenDirect
      • OpenRTB
  • Examples of Automated & Programmatic Trades in Outdoor Advertising
      • OpenDirect
      • OpenRTB