Audience 1-OOH-1


A one day workshop where you will discover the definitions, metrics and methodologies that help you to plan, optimise and attribute an outdoor advertising campaign to your target audience.


  • Outdoor Advertising: What Is It Good For?
  • The Aim of Audience Data
  • The Key Audience Trading Metrics
      • Reach
      • Coverage
      • Frequency
      • Ratings
      • Impressions
  • OOH Industry Audience Measurement
      • Joint Industry Currencies
      • GeoPath
      • Route
  • Location based Audience Measurement (examples, opportunities & application)
      • 1st Party (Owned Data)
      • 2nd Party (Licensed 1st Party Data)
      • 3rd Party (DMPs & Exchanges)