Summary

A one day workshop where you will discover the definitions, metrics and methodologies that help you to plan, optimise and attribute an outdoor advertising campaign to your target audience.

Agenda

• Outdoor Advertising: What Is It Good For?
• The Aim of Audience Data
• The Key Audience Trading Metrics
  • Reach
  • Coverage
  • Frequency
  • Ratings
  • Impressions
• OOH Industry Audience Measurement
  • Joint Industry Currencies
  • GeoPath
  • Route
• Location based Audience Measurement (examples, opportunities & application)
  • 1st Party (Owned Data)
  • 2nd Party (Licensed 1st Party Data)
  • 3rd Party (DMPs & Exchanges)