A one day workshop where you will discover the definitions, metrics and methodologies that help you to plan, optimise and attribute an outdoor advertising campaign to your target audience.
- Outdoor Advertising: What Is It Good For?
- The Aim of Audience Data
- The Key Audience Trading Metrics
- OOH Industry Audience Measurement
- Joint Industry Currencies
- Location based Audience Measurement (examples, opportunities & application)
- 1st Party (Owned Data)
- 2nd Party (Licensed 1st Party Data)
- 3rd Party (DMPs & Exchanges)