About Knitting.Media

Knitting Media was founded to stitch together existing AdTech and MarTech tools to traditional media channels such as Out-Of-Home, Radio, Print and TV, giving Brands and Advertisers a seamless solution for connecting their 'Below The line' customer engagement systems to 'Above The Line' traditional broadcast media channels.

Knitting Media is not about creating convoluted new  platforms or technology hurdles, but it is about innovatively threading existing solutions and services together to make cross-channel media planning, buying and attribution work properly.

This is a mighty ambition for such a small independent company, but large tapestries always start with one thread. 

Knit One - Education

The first thread for Knitting Media was education. This took the form of the 1-OOH-1 Workshops which are designed to introduce the traditional media channel of Outdoor Advertising (Also known as Out Of Home, Billboard or Poster advertising) to the world of AdTech and MarTech. The courses exposes the DNA of Outdoor Advertising like a series of knitting patterns, making future marketing and technical integration a darn sight easier to evaluate and tie together. Check out the 1-OOH-1 workshops here. 

Knit Two - Brands & Agencies

The second thread is currently being woven amongst the international  'Demand Side Platform' and 'Data Management Platform' community, so if you are a Brand or Agency who would like to extend the reach and productivity of your 'Customer Data Platform', 'Automated Marketing Tools' and/or 'Media Buying Platform' to the top of the marketing funnel, with the minimum of friction,  please get in touch here

Knit Three - Media Owners & Publishers

Knitting Media has now expanded its pool of consultants to help both Traditional and Digital Media Owners benefit from open and direct trading standards such as IAB TechLab's OpenDirect . If you are a Media Owner or Publisher looking to reduce the amount of 3rd Party AdTech opaqueness, processes and taxes in your company please get in touch here

About the Founder

Tim Harvey

Tim Harvey MSc BEng (Hons) has worked for 20 years in the advertising industry in senior Operational, IT and Commercial roles, winning industry awards and recognition for AdTech innovation and creativity.

Tim is the co-founder of Purl, an OpenDirect Programmatic 'Out-Of-Home Media' Planning, Trading, Content Management and Performance Reporting tool that allows advertisers to buy Classic and Digital OOH directly from media owners without the need for intermediary SSP, DSP and Exchange services.

Since 2020 Purl has enabled the media spend of over £350 million into the UK OOH Market for agency clients including Zenith, Starcom, Spark Foundry and PG One.

Before Knitting Media and Purl, Tim's focus as Director of Business Transformation at JCDecaux was on driving the innovation, design and delivery of the ‘SmartBRICS’ suite which transformed the traditional Out-Of-Home media sales model into an automated objective and audience led dynamic powered by ‘Big Data’, opening JCDecaux to new trading markets and revenue growth. Based on UK commercial success, the SmartBRICS planning, trading verification product was rolled out throughout the JCDecaux global group and subsequently positioned as an independent SSP platform called VIOOH, an open, independent and global marketplace for out of home media.

Principal Consultants

Victor Porter

A highly experienced Technology Consultant with an extensive track record delivering Media for Digital Advertising across Retail and Out of Home environments.  The ability to harness and maximise the capabilities of Cloud-tech, Agile, Data and digital trends to accelerate change and deliver game changing solutions. Victor has a successful track record in leading technology transformation including the digitisation of Clear Channel Europe’s advertising portfolio.

As the Technology Director at Clear Channel Europe, Victor set and delivered the technology strategy for Clear Channel’s 7-year digital advertising plan. Grew the digital footprint to 17,000 outdoor screens across 12 countries, delivering 100 million adverts per day. Grew the digital business to 75% of revenue (from 8%).

He created a ‘cloud-first’ technology template with solutions built from SAS, CRM, Azure, AWS, DevOps, REST and custom media delivery using micro-service architectures. Working alongside tech partners such as Scala, Broadsign & MediaTel,  

Victor laid down the principles of a digital culture, embedding Product management underpinned with Agile practices: MVP, ‘test and learn’, ‘innovate & fail fast’ to rapidly build & deploy solutions.